More like quadrupling it. Oh well, I bought a contract with zeropond myself and while it sucks that it most likely won't be a positive ROI people have to remember that this is the name of the game. Sometimes you buy in early and make a killing and sometimes not.
No one could have anticipated the interest in zero cash, the development, price, etc.
As a startup like zeropond you have high upfront costs related to hardware purchases and build out that you simply have to push to customers if you don't take in a massive amount of capital.
Conversely had a public miners not come out, interest been lower and other factors been different things could have looked very different.
I do of course hope that all the cloud mining companies push their margins down and go the "long route" to profits by ramping the hash speed up for their customers until it hurts, but we shall see.
I personally hold no grudge against anyone. It's business, is business, is business.